Press release by United Media Reports: RAINBOW BRITE’S TOY OFFERINGS CONTINUE TO BUILD MOMENTUM
Rainbow Brite's master toy licensee Playmates will be unveiling its much anticipated line of a contemporized fashion dolls and horses that will be available at select retailers nationwide in time for holiday 2009. Rainbow Brite plush, small dolls, large dolls, and play sets will follow at other select retailers in 2010. United Media has been working with long-time partner Hallmark to build a licensing program in support of Rainbow Brite.
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RAINBOW BRITE OFFERS TWO COLORFUL PROGRAMS FOR LICENSING
United Media recently extended its long term partnership with Hallmark by adding the popular franchise Rainbow Brite to its portfolio. United Media’s licensing program offers two different Rainbow Brite art treatments. The first is the classic, nostalgic ‘80s look which already has traction from junior apparel licensees. The second look is a refreshed, contemporary design which shows younger girls a role model who is socially-aware, inspirational and innovative. Playmates has been tapped as the master toy licensee and will unveil a contemporized line of fashion dolls, plush and role-play toys exclusively at a national retailer in time for holiday 2009. Licensees are currently being sought in the following categories: apparel/accessories, publishing, room décor/domestics, consumer packaged goods, promotions, and interactive games. Rainbow Brite marks the third addition to the United Media and Hallmark licensing relationship, which also includes the popular hoops&yoyo and Maxine brands