Share The Rainbow

Back in 1984 many children were introduced to Rainbow Brite and her friends. Many parents, grandparents and adults nurtured these characters to become the life long relationship with color, friendship and love. Many fans don't remember how their relationships began, but I can give you a clue. It begins with your family. Your first toys and collectables were most likely not purchased by you, but rather a loved one who took it upon themselves to share the rainbow with you.

Was it your grandmother sending you a card on your birthday? Your uncle giving you a coloring book? Your mom and dad giving you a doll to hold? 

We want to hear those stories, and share them with others. If you have a story or if a friend or family member has a story they would like to share about how they shared the joy of Rainbow Brite with someone else, please contact us.

In the mean time, fans of the first generation are now the mothers, fathers and friends of a new generation, and it is time for us to return the favor, pass the torch and of course, share the rainbow.

Hallmark, along with Maria Bailey, founder of “Marketing to Mom”, a website and campaign designed to keep mom's of this new generation informed on what is to come. You can expect a representative from Hallmark's creative staff to be on Maria Bailey's radio program Mom Talk Radio, very soon to discuss the new Rainbow Brite!

Mom Talk Radio is the #1 top syndicated radio program for mom's today, so check your local radio stations to see which may be carrying her talk show.

Be a STR: Share The Rainbow with Rainbow Brite!