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Rainbow Brite Shines Bright At Dynamite!
Beloved '80s Character Returns For New Ongoing Series This October
FOR IMMEDIATE RELEASE: 
July 16, 2018, Mt. Laurel, NJ:
, NJ: Dynamite Entertainment and Hallmark today announced the classic character Rainbow Brite comes to comics and brings a little color to your life! The adventure begins for children and adults alike, as writer Jeremy Whitley (My Little Pony, Unstoppable Wasp) and artist Brittney Williams (Patsy Walker, A.K.A. Hellcat!, Goldie Vance) deliver a brand new all-ages monthly series.
Following the massive success of younger reader titles such as Grumpy Cat,Boo: The World’s Cutest Dog, and Bob’s Burgers, Dynamite Entertainment welcomes the most colorful girl in the world, Rainbow Brite, to their fall 2018 lineup.
“Rainbow Brite captured the imaginations of kids born in the '80s (like myself) as a fantasy heroine who could change the world not just through magic, but through kindness,” stated author Jeremy Whitley. “She is a symbol of what can happen when we all work together and fight back against the shadows that want to drain all of the color from the world.”
In Rainbow Brite, Wisp and Willow are best friends who live in a small town. They are inseparable, until one night Wisp discovers something is stealing the color from the world. To escape their grasp, Wisp must use her wits and the help of a new friend…from somewhere else! Then the adventure begins...
“The world needs a young hero clad in a rainbow now more than ever in a world where things are often simplified into black and white and it's easy for people to turn their back on people not like them,” added Whitley.
Jeremy Whitley is scheduled to sign Rainbow Brite posters from 4-5:30pm on Saturday, July 21 at the PopMinded by Hallmark booth #1505 at San Diego Comic-Con 2018.
“We’re very excited to release this series for younger readers,” said Nick Barrucci, CEO and Publisher of Dynamite Entertainment. “Rainbow Brite has some history in comics, so we’re pleased to bring her back to print with Jeremy’s story which fans of all ages will love.”
The debut issue of Rainbow Brite #1 delivers a wide selection of cover variants, providing fans and retailers a chance to collect the whole set! The cover artwork features the talents of Paulina Ganucheau (Zodiac Starforce), Tony Fleecs (My Little Pony), and a classic cover, respectively.
A Blank Authentix Edition will be available as a variant for Rainbow Brite #1featuring the same great story, but with a blank cover for fans to get their favorite artist to draw their version of Rainbow Brite and friends.
Rainbow Brite #1 will be solicited in Diamond Comic Distributors' August 2018 Previews catalog, the premier source of merchandise for the comic book specialty market, and slated for release in October 2018. Comic book fans are encouraged to reserve copies of Rainbow Brite #1 with their local comic book retailers. Rainbow Brite #1 will also be available for individual customer purchase through digital platforms courtesy of Comixology, Kindle, iBooks, Google Play, Dynamite Digital, iVerse, Madefire, and Dark Horse Digital.
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About Dynamite Entertainment
Dynamite was founded in 2004 and is home to several best-selling comic book titles and properties, including The Boys, The Shadow, Red Sonja, Warlord of Mars, Bionic Man, A Game of Thrones, and more. Dynamite owns and controls an extensive library with over 3,000 characters (which includes the Harris Comics and Chaos Comics properties), such as Vampirella, Pantha, Evil Ernie, Smiley the Psychotic Button, Chastity, and Peter Cannon: Thunderbolt. In addition to their critically-acclaimed titles and bestselling comics, Dynamite works with some of the most high-profile creators in comics and entertainment, including Kevin Smith, Alex Ross, Neil Gaiman, Andy Diggle, John Cassaday, Garth Ennis, Jae Lee, Marc Guggenheim, Mike Carey, Jim Krueger, Greg Pak, Brett Matthews, Matt Wagner, Gail Simone, Steve Niles, James Robinson, and a host of up-and-coming new talent. Dynamite is consistently ranked in the upper tiers of comic book publishers and several of their titles - including Alex Ross and Jim Krueger's Project Superpowers - have debuted in the Top Ten lists produced by Diamond Comics Distributors. In 2005, Diamond awarded the company a GEM award for Best New Publisher and another GEM in 2006 for Comics Publisher of the Year (under 5%) and again in 2011. The company has also been nominated for and won several industry awards, including the prestigious Harvey and Eisner Awards.
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KANSAS CITY, Mo. (June 22, 2015) — Fans of Rainbow Brite™, the 1980s character created by Hallmark who uses the colors of the rainbow to make the world brighter and hearts lighter, are in for a colorful treat.
The first batch of Hallmark’s new products reviving the classic Rainbow Brite characters is now available for sale exclusively online at Hallmark.com.
Hallmark is offering a limited edition run of new Rainbow Brite itty bittys®, the popular four-inch high, stylized plush line featuring the classic characters. Only 500 of each of the six Rainbow Brite Limited Edition itty bittys characters were produced, and they are being sold only through Hallmark.com.
“We’re thrilled to bring Rainbow Brite fans the characters they love with a new level of pint-sized cuteness,” says Hilary Butler, product manager for Hallmark. “These online-only, Limited Edition itty bittys will just be around for a short time, but never fear, more colorful, classic Rainbow Brite products will be coming to Hallmark Gold Crown stores starting in August.”
The online only, limited edition versions are variants of the Rainbow Brite itty bittys that will be available starting in August in Hallmark Gold Crown® stores. The Limited Edition itty bittys have slight differences in color and details, and they sell for $6.95 each. The characters are Rainbow Brite, Twink, and four Color Sprites – Champ (blue), Lucky (green), O.J. (orange) and I.Q. (purple).
Hallmark.com can ship to valid USPS addresses within the United States; international shipping is not available.
Follow Rainbow Brite on Facebook and Twitter for additional details about the other classic products coming to Hallmark Gold Crown stores and Hallmark.com this fall.
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Rainbow Brite fans of yesteryear know what they like, and that is the original Rainbow Brite designs.
United Media's newest News Letter reveals “Classic Rainbow Brite Items” to be released at Target's “See. Spot. Save.” summer program!
The scheduled release date is July 11th and will include the following items:
- Fuzzy art and magnet assortment
- Roller stamper markers, 6 pk markers and charm pen
- Magnetic list pads/sticky notes
- push pencils
- 3D notebook & die cut memo pads
Keep an eye out for these wonderful new items!
Do you know what "See. Spot. Save." is?
See. Spot. Save. is Target's discount section, normally located in the front of the store. This location is where you can find great products for under $5. Most which is only $1. This is a great place to get those grab-bag goodies for parties and more! This is an excellent way to "Share the Rainbow" with those close to you!
Read more about this on United Media's Newsletter.
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Fantastic News from United Media in their March News Letter. Sales are doing well on the dolls, so United Media is branching out for more with girl’s sleepwear from SaraMax, which are to be sold at Bealls department stores! Hopefully others will follow soon. Check to see if their is a Bealls close to you!
If you like, please check out the complete news letter here.
It follows more information such as the release of Goodnight Moon products based on the beloved children's book, Fancy Nancy, Hoops and Yoyo, and much much more!
Hopefully this news has made your day a little bit brighter!
Keep looking up, and have a Rainbow Day!
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United Media shows high hopes for the new Rainbow Brite line. Here is a quote from their artical.
On Rainbow Brite’s new look, Diana Stuart, creative vice-president for Hallmark Properties, says “Rainbow Brite is returning to Rainbow Land as a 10-year-old girl after spending some years back home on Earth with her family. We wanted to bring her back older, stronger, and wiser with abilities that will speak to a new generation of kids both in the physical and virtual world. Like the original, she still appeals to children four to eight.”
Stuart continues, “When we talk to fans or go to the fan blogs, they pause for a minute with the new look, and then they say, ‘We always drew her a little bit older when we drew her ourselves,’ and a lot of the new elements feel very right to them. The intent certainly is to keep her values very much the same as they were and very wholesome.”
Read the rest of the release here.
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