Some fans may have seen it as a cruel joke that on Christmas eve photos appeared online of the Rainbow Brite Dolls released at Target. But it was no joke.

From a sales clerk at Target: “The dolls just came in on Christmas eve, but we expect more in a few weeks.”

Each store got different dolls. Some got the “10” fashion dolls, but some of only 2 of the 3 girls. Some got the 15” doll too, some ONLY got the 15” doll. Regardless, dear fans....the secret's out. Rainbow Brite is here.

Selling Price:

15" Dolls $19.99 USD

10" Dolls $14.99 USD

Rainbow Brite Toddler DollRainbow Brite Doll Group